# Live Quiz

### A live quiz poses a question during the broadcast and rewards correct answers instantly, lifting both dwell time and chat participation.

## Why does it extend dwell time?
Once a quiz is announced, viewers stay until it runs. Design the answer to live inside your product explanation and they'll listen all the way through — dwell time and product comprehension rise together.

## Prize draw or instant payout?
A draw leaves the majority who didn't win with nothing. Paying every correct answer instantly creates the sense that participating reliably pays, which lifts participation in the next quiz too.

## Frequently Asked Questions

**Q. How many quizzes per broadcast?**  
Usually two or three. Too many and the product explanation keeps getting interrupted; only one and there's no reason to stay after it's over.

**Q. Should the questions be hard?**  
No. The best difficulty is answerable by anyone who was actually listening — the goal is participation, not selection.

## Related terms
- [Engagement Rate](/content/en/glossary/engagement-rate/index.html)  
- [Live Coupon](/content/en/glossary/live-coupon/index.html)  
- [Zero-Party Data](/content/en/glossary/zero-party-data/index.html)

## Learn more  
- [Live Commerce solution](/content/en/live/index.html)