Live Replay (VOD) | SHOPLIVE
Live Replay (VOD)
Live replay re-serves a finished broadcast on demand, converting viewers who missed the live window and making round-the-clock programming possible.
Why does replay generate revenue?
Only a fraction of your customers can watch in real time. A broadcast doesn't stop being valuable when it ends — people keep arriving afterwards through search and product pages.
How are scheduled re-runs used?
You take an episode that performed well and automatically re-air it in a different time slot. It fills gaps in the schedule without producing anything new, which is what makes 24-hour programming realistic.
Frequently Asked Questions
Q. Can viewers still buy during a replay?
Yes. The product cards and checkout path stay intact, so the purchase experience is close to identical to the live broadcast.
Q. Should I set up replay or highlight clips first?
Replay is closer to automatic capture; clips require editing. Turn replay on first, then cut clips from the episodes that performed best.