# Live Replay (VOD)

### Live replay re-serves a finished broadcast on demand, converting viewers who missed the live window and making round-the-clock programming possible.

## Why does replay generate revenue?

Only a fraction of your customers can watch in real time. A broadcast doesn't stop being valuable when it ends — people keep arriving afterwards through search and product pages.

## How are scheduled re-runs used?

You take an episode that performed well and automatically re-air it in a different time slot. It fills gaps in the schedule without producing anything new, which is what makes 24-hour programming realistic.

## Frequently Asked Questions

**Q. Can viewers still buy during a replay?**  
Yes. The product cards and checkout path stay intact, so the purchase experience is close to identical to the live broadcast.

**Q. Should I set up replay or highlight clips first?**  
Replay is closer to automatic capture; clips require editing. Turn replay on first, then cut clips from the episodes that performed best.

## Related terms

- [Highlight Clip](/content/en/glossary/highlight-clip/index.html)
- [GMV (Gross Merchandise Value)](/content/en/glossary/gmv/index.html)
- [Live Commerce](/content/en/glossary/live-commerce/index.html)

## Learn more

- [Live Commerce solution](/content/en/live/index.html)