# Short-form Commerce

### Short-form commerce attaches products to vertical videos of roughly a minute or less, shortening the distance between discovery and purchase.

## How does its role differ from live?

Live delivers an immersive explanation at a set time; short-form is always on and doesn't depend on scheduling. If live is an event, short-form is the permanent shelf — and in practice the efficient setup is for clips cut from live broadcasts to become your short-form inventory.

## How do you run it on your own store?

Typically a short-form section inside product detail pages, on the main feed, and at the top of category pages. What matters is attaching a product to every video so watching leads straight to the cart.

## Frequently Asked Questions

**Q. How long should a short-form video be?**  
Usually between 15 and 60 seconds. But what you show in the first two or three seconds drives drop-off far more than total length does.

**Q. Can I reuse the short-form I posted on social?**  
Yes, and it's usually the better move — the video already has proven engagement. On your own store you just add the product link.

## Related terms

- [Highlight Clip](/content/en/glossary/highlight-clip/index.html)
- [Social Video Import](/content/en/glossary/social-video-import/index.html)
- [Video Commerce](/content/en/glossary/video-commerce/index.html)

## Learn more

- [Short-form Commerce solution](/content/en/shortform/index.html)